Meet Piñata Farmer

With over 20 years of experience in customer service, content creation, sales strategy, and project management, Marianne brings a wealth of knowledge and expertise to every project.  Her proven track record in managing direct mail programs and social media, creating high-quality materials, and coordinating complex logistics sets her apart as a marketing and community management leader.

Professional Journey 

Website Development & Brand Manager

Marianne has played a pivotal role in curating new brand identities, blending them seamlessly with established platforms such as locogringo.com and i-akumal.com. She has successfully recruited and led website development projects for AkumalMx.com and Santal Collection (SIP), ensuring timely project completion and meticulous cost management.
Community, Brand, & Marketing Manager 

Since Marianne has been developing guest-facing materials, including digital and print ads, branded merchandise, and social media content at Locogringo.com, AkumalMX.com, & i-akumal.com, her strategic approach in content development and performance tracking has significantly enhanced the visibility and engagement of these platforms.
AI Optimization Specialist for Vacation Rentals 

Marianne has recently ventured into AI, collaborating with content and social media teams to deploy AI-enhanced marketing strategies with smartpineapple.io. Her expertise in utilizing AI tools for customer service interactions has led to innovative solutions that enhance guest satisfaction and efficiency.

From 2010 to 2015, Marianne designed, developed, and maintained company brand identities. She created and managed process and sales manuals, developed marketing materials for lead generation, and executed promotional sales campaigns. Marianne also recruited and trained new sales team members, monitored sales goals, and facilitated team-building workshops, trade shows.

At Branson Ultrasonics, from 2006 to 2009, Marianne created technical manuals and documentation for operational use. She translated internal and external documentation, proofread and edited communications, and managed the distribution of manuals in 14 languages.

During her time at Chromalox in 2005-2006, Marianne provided interpreting services in French and Spanish, trained employees to deliver appropriate customer service, and helped managers liaise with foreign companies.

Outside of her professional life, Marianne is an avid skier, SCUBA diver, and hiker who enjoys vacationing near nature. She also has a rich history in the culinary arts, having owned an Italian restaurant, a bakery, and a pizza delivery service in Mexico. Her diverse interests and experiences contribute to her unique marketing and community management approach. 

Skills and Expertise

Community Building

Market Analysis & Strategy

Online Marketing Tools

Budget Planning

AI Optimization 

Education

Bachelors in International Relations- Instituto Tecnologico de Monterrey  DALF III Certification- Institute De Tourraine 

CELI Certification- Instituto Lorenzo de Medici

Multilingual Proficiency 

English- Spanish- French- Italian