Multilingual marketing and community engagement leader with 15+ years of experience in vacation rentals, hospitality, digital content, brand development, manufacturing, and sales. Skilled in project leadership, AI integration, SEO strategy, and stakeholder collaboration. Adept at unifying communications across platforms and cultures to create scalable, human-centered strategies that drive visibility, conversions, and guest satisfaction
Professional Journey
Website Development & Brand Manager
Marianne has played a pivotal role in curating new brand identities, blending them seamlessly with established platforms such as locogringo.com and i-akumal.com. She has successfully recruited and led website development projects for AkumalMx.com and Santal Collection (SIP), ensuring timely project completion and meticulous cost management.
Community, Brand, & Marketing Manager
Since Marianne has been developing guest-facing materials, including digital and print ads, branded merchandise, and social media content at Locogringo.com, AkumalMX.com, & i-akumal.com, her strategic approach in content development and performance tracking has significantly enhanced the visibility and engagement of these platforms.
AI Optimization Specialist for Vacation Rentals
Marianne has recently ventured into AI, collaborating with content and social media teams to deploy AI-enhanced marketing strategies with smartpineapple.io. Her expertise in utilizing AI tools for customer service interactions has led to innovative solutions that enhance guest satisfaction and efficiency.
From 2010 to 2015, Marianne designed, developed, and maintained company brand identities. She created and managed process and sales manuals, developed marketing materials for lead generation, and executed promotional sales campaigns. Marianne also recruited and trained new sales team members, monitored sales goals, and facilitated team-building workshops, trade shows.
At Branson Ultrasonics, from 2006 to 2009, Marianne created technical manuals and documentation for operational use. She translated internal and external documentation, proofread and edited communications, and managed the distribution of manuals in 14 languages.
During her time at Chromalox in 2005-2006, Marianne provided interpreting services in French and Spanish, trained employees to deliver appropriate customer service, and helped managers liaise with foreign companies.
Outside of her professional life, Marianne is an avid skier, SCUBA diver, and hiker who enjoys vacationing near nature. She also has a rich history in the culinary arts, having owned an Italian restaurant, a bakery, and a pizza delivery service in Mexico. Her diverse interests and experiences contribute to her unique marketing and community management approach.
Skills and Expertise
Community Building
Market Analysis & Strategy
Online Marketing Tools
Budget Planning
AI Optimization
Education
Bachelors in International Relations- Instituto Tecnologico de Monterrey DALF III Certification- Institute De Tourraine
CELI Certification- Instituto Lorenzo de Medici
Multilingual Proficiency
English- Spanish- French- Italian
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